Going to SXSW? 8 Quick Tips

I’ve been to every SXSW since 1995. Sadly, my streak ends this year. Since I can’t be there, I thought I’d share a few things I’ve learned through the years with those of you lucky enough to be going.

If you’re playing down there, I assume you’ve already gotten some extra day party shows booked, etc. (but not too many of those I hope). I’m not going to cover that sort of stuff here. These tips are more about the spectating/networking side of the festival. They start practical and get progressively more philosophical.

1. Wear comfortable shoes. Everyone wants to look cool down there. But you will be doing a lot of walking. So bring some shoes you know will be good for that. You don’t want to be breaking in new shoes down there.

2. Be prepared for any weather. Best case scenario, it’s shorts and t-shirt weather. But sometimes, it’s Seattle in the winter weather. Lots of stuff happens outside at night, even when it’s 50 degrees. It’s good to have some layers and gloves. Bring some sunscreen too.

3. Try to eat a good meal at the start of the day. There’s a good chance you will start drinking by 2:00 in the afternoon (or earlier) and keep drinking until 2am or 3am each day of the festival. Put something in your stomach first. In the flow of things, it’s easy to forget to eat. Or there may not be food available right at the moment you realize that you need some. Remember to drink water too.

4. Don’t ignore people from your town. Paradoxically, SXSW is a great place to meet people from your hometown. In your hometown, it’s easy to just stay in your own little silo, interacting with the same people all the time. At SXSW, everyone is a fish out of water, and people from your town are much easier to spot and often more open to interacting, even if you’re not from their little part of the scene.

It’s easy to think that SXSW is mostly about connecting with people from other towns. And it’s definitely useful for that. But if you aren’t already super successful in your hometown, you’re missing a great opportunity to build your local network too (a network I might add that will probably be more useful and important in the early stages of your project than your out-of-town network).

Connections made in Texas often resonate for many years. I know I’ve made some great friends down there through the years.

5. Don’t be afraid to head off on your own. Moving around an event like SXSW with a big group of people is a major exercise in cat herding. In this situation, you have two choices: (A) stick with the group and don’t worry too much about where you end up; or (B) head off on your own and go exactly where you want to go.

Option “A” can be a fun and really rewarding experience. Often, you end up checking out some stuff you never would have gotten to on your own. But don’t be afraid to choose option “B” sometimes too. It will probably lead to a magic moment. It’s perfectly acceptable to leave the group at SXSW and strike out on your own. Nobody will be offended. Besides, with cell phones, foursquare, etc. it’s not that hard to reconnect with your posse later.

6. Spend some time in the corners. Every year there are going to be some buzz shows that everybody seems to want to go see. Try not to get too fixated on those shows. If you really want to see one of them and you have a badge, go for it. Those can be special shows. But don’t be afraid to look for stuff in the corners too, off the beaten path. That’s probably where the next big thing will really be happening. It’s also where you are more likely to have a transcendent experience watching a seasoned veteran playing at the festival for the love of the game as much as anything else. These artists are the opposite of the next big thing. But they are still the real deal. They’ll help remind you why you love music, and they might just change your life too.

7. Never assume somebody is unimportant. There are a lot of people down in Texas. Some of them are very important right now. It’s natural to want to focus on connecting with them, because they seem like the most obvious people who can help you. But remember, there are also a lot of people down there who aren’t important right now, but who may be very important a few years from now. If you treat them badly now, you’ll burn a bridge before you even realize you ought to be building one. So don’t be a dumb-ass. Have a little grace.

8. Value quality over quantity (and be open to meaningful coincidences). The festival is not a contest to see who gets the most business cards. There are no clear metrics, and its value isn’t always obvious. It could be years before you fully appreciate the value of something that happened at SXSW. So focus on the quality of your experiences and interactions, not just the quantity. You never know where that might lead you.

Let’s say you meet this gal down in Texas. She doesn’t seem like anybody. She’s just friends with somebody else you’re hanging out with (maybe they were friends from college). She says she books a few bands where she lives in North Carolina. You’ve never heard of any of them, but you’re not a dumb-ass, so you treat her with respect anyway. After the bar closes, you, your buddy, and the gal end up getting tacos on the street, stumbling down Red River past Emo’s on the way to an after hours affair. You folks have a lot of fun at the after hours party, cracking each other up. It feels like you have been friends for years, not just 3 or 4 hours. So great.

Three years later, the gal is booking a really successful rising star band from North Carolina. You’ve kept up with her on Facebook through the years, and she’s always been interested to hear the music you’re making. You had drinks with her at SXSW last year when you saw her down there, and you laughed your asses off again.

About six months after that last round of drinks, she pings you out of the blue. She thinks your band would be a good fit for the northwest leg of the tour she’s booking for that rising star band. Would you be into doing it? You didn’t even have to pitch her on the idea. She pitched it to you. Fucking “A” yes that’s a good idea.

No tacos, no after hours party, no laughing your asses off? No northwest tour with her rising star band. Seems like random good luck, right? But it’s not completely random. It happened because you embraced that moment and helped make it memorable for everyone involved.

You could have spent that time scanning the room trying to figure out if there was somebody more important to chat up. Instead, you opted for quality. Good call.

Seth Godin on the perils of the Magic Lottery Ticket

Over on his blog, Seth Godin just made this post about the perils of spending all your time looking for a magic lottery ticket. More than most people, Seth has the ability to really distill things down to the essence. He had a post a while back called Barry Bonds. It’s a favorite of mine, and I’ve shared it many times with various people I know trying to make something happen in the music business. His magic lottery post is kind of like the sequel, and well worth reading.

You can spend so much time looking for that powerful person who is going to change your life that there’s not much time left to do the work that might actually get you somewhere someday. In my lexicon, the search for a magic lottery ticket is a particularly deluded and futile airpower strategy.

It’s not that powerful people don’t swoop in and help make low profile people better known. That does seem to happen pretty regularly. It’s just that most of these low profile people are a lot less low profile than you realize. That whole overnight sensation 10 years in the making thing is almost always true.

When “unknown” bands get elevated after a music conference like SXSW, they’re rarely really “unknown” to music biz insiders. Probably, they have been busily working on the ground for years to connect all the dots that lead up to more powerful people taking 15 minutes to see their band play in Austin. In Seth’s lexicon, they’ve been building their tribe. To use my lexicon, they’ve built a good ground game.

From the outside looking in, it looks like they just found a Magic Lottery Ticket. But that’s an illusion. For the project was actually built to grow even if Oprah never showed.

John de Roo’s “Holy Cow”

[starreview tpl=16 size=’16’]
[Another piece from the archives–written in 2008. You can purchase Holy Cow at CDBaby.]

Picture of Holy Cow Album CoverBack in the mid-1980s, folks didn’t know everything about everywhere. There were no online virtual communities. Home computers weren’t multi-track recorders in waiting. DIY home recordings weren’t ubiquitous. We flew a lot more blind, because it wasn’t all a keystroke away. You had to know people who knew things. If you didn’t, you had to hope you could find some people who did. If you couldn’t, you made do with what you had.

In this Paleolithic era of the cassette porta-studio, every thirteen-year-old kid didn’t have one yet. In fact, you were lucky if you even knew someone who had one. And notwithstanding Bruce Springsteen’s Nebraska, the conventional wisdom was clear: People didn’t make records on a porta-studio. “Real” records were made by professionals in big fancy studios that cost lots of money to rent. Even so-called “Indie” records involved open reel tape of some sort.

Those folks audacious enough to make a record on a porta-studio were in for an uphill climb. The available knowledge about recording was spotty and mostly passed on by word of mouth. Equipment was hard to come by. Nobody took you very seriously, either, especially if your musical vision didn’t sound like Phil Collins’s “In the Air Tonight,” with gated digital reverb on the toms and thick layers of Yamaha DX-7 digital synth filling in all the cracks. If you deigned to release the finished product on cassette, well, how could you even really call that a “record”?

But some determined people did–people like John de Roo of Kalamazoo, Michigan. Often, these folks simply didn’t know any better. They had something to say, and they just wanted to capture it before it slipped away forever. So they used the available tools–in this case, Dirk Richardson’s Yamaha 4-track cassette recorder and whatever other gear they happened to have. And when it all came together, well, a little gem called Holy Cow was created.

Today, there are whole genre categories like “Lo-Fi” and “Freak Folk” that describe this homemade approach to music making. Nobody questions its legitimacy. When you use those terms, people in the know immediately understand what you mean. But when John de Roo recorded Holy Cow, that stuff was still being figured out.

Guided By Voices hadn’t even released their first porta-studio album. So when a friend gave me this cassette and said it was John de Roo’s “solo album,” I wasn’t quite sure what to make of it. To be honest, I was probably in the camp wondering how anything available only on cassette could even be viewed as a legitimate record.

But as I listened to it, I overcame that bias. Maybe it wasn’t as slick as Van Halen’s 1984, or even Husker Du’s Zen Arcade, but between its great songs and arrangement choices, it made a virtue of its limitations. Be it the ethereal beauty of the opener, “Castle in the Water,” the acoustic earthiness and pond sounds of “Snapping Turtle,” the inspired cover of Abba’s “Knowing Me, Knowing You,” or the outright weird psychedelic pop of “Elizabeth Loves Orange Soda,” Holy Cow delivers from start to finish.

It turned out to be one of my favorite records of 1986. I’m happy to find Holy Cow sounding better than ever in digital format. I’m also hopeful this reissue will help it to find a wider audience. It’s most definitely worthy. Stuff like Phil Collins sounds dated today, but Holy Cow is strangely timeless. It almost makes more sense right now than it did back in the day. Whether you’re hearing it for the first time, or getting reacquainted all over again, you’re in for a treat. Enjoy.

At Work With Ace

[Another old piece of writing. Kind of a sibling to the Replacements piece. Consolidating it over here.]

Recently, the band Kiss made a triumphant return to the limelight. It was fun observing the whole resurgence. It got me thinking warm thoughts about my life as 7th grader, listening to the Big 89, WLS AM Chicago, and the 50,000 watts of top forty power it beamed down to Champaign, Illinois. But before I’ve even finished singing “Beth” to myself, my mind invariably wanders forward to more recent Kiss related memory: a night a few years before this recent resurgence when I unexpectedly found myself going to see Ace Frehley, Kiss lead guitarist, perform at a local rock club with his own band.

“Whadya think he’ll play?” one of my friends wondered out loud as we drove down to the club.

“Hope he plays some Kiss songs,” another one replied.

“He better,” we all agreed. “Or it’ll be a rip-off.”

Inside the club, the band room had been transformed into the “hard rock zone.” The stage was filled with tall stacks of Laney amplifiers belonging to Ace and his band. In many trips to this club, I had never seen a full wall of amps like that in there.

Outside the band room, by the bar, I ran into an acquaintance of mine who said he had been there when the bands loaded in their equipment and that Ace was surrounded by three body guards.

“I couldn’t tell if they were protecting him or holding him up so he wouldn’t fall down,” he explained.

About twenty minutes after the second opening band finished its set, Ace emerged with his band. From my vantage point he looked like a cross between a puffy-faced vampire and Elvis after he discovered Carbohydrates. “Relaxed fit” blue jeans were a necessity rather than a fashion choice. Surrounding Ace were three comparatively younger musicians of the hard rock persuasion, sporting an array of tight jeans, colorful vests and scarves that would have made Aerosmith’s Steven Tyler proud.

At this point, even a jumbo helping of Generation X ironic whimsy seemed unlikely to salvage the evening. But when Ace slung on his cherry-sunburst Les Paul Custom and the band launched into “Detroit Rock City,” I was forced to reconsider my position. The band sounded good, even if Ace’s vocals were a little thin. All those amps made one hell of a loud pummeling sound. The kind of loud you get when you send two Les Paul guitars into eight hundred watts of overdriven tube amplification and back out through thirty-two 12″ Celestion speakers–a muscular, we’re not even pushing these rigs, kind of loud. I stood there, slightly in awe, the bottom end of the guitars washing over me, and pondered whether the best Kiss songs didn’t embody, in a hard rock context, the very principles Strunk and White preached in their Elements of Style: clarity, directness, concision, and careful organization.

Then a strange thing happened. The voice of my sixty-five-year-old dad echoed through my head:

“He’s really working up there, isn’t he?”

Although the meaning of this statement was immediately clear to me, it probably needs some explanation here. My dad has been involved in music professionally for about fifty years. He started out doing popular stuff, playing trumpet and french horn in jazz and swing bands back in Philadelphia in the 1940s. Since 1960, he’s been a composer, a conductor, and a professor of music composition. He’s written three operas and numerous other orchestral and choral works, most of which have far more in common with the work of Schönberg and Cage than with that of Ace Frehley.

But despite their stylistic dissimilarities, over the years, dad, like Ace, has made his living through music. It’s art to him, and he takes his art seriously. But it’s also a job and a career. So when my dad says “He’s really working up there, isn’t he?” it’s a knowing comment about a reality that binds all professional musicians together, regardless of how different they may be in musical style or taste. They’re all hustling and trying to make a living. They’re not just artists. They’re workers too. Music may be everyone else’s break from everyday life, their entertainment. It may even be a welcome escape from the tedium of the nine-to-five world for the musicians themselves. But if you do it regularly for money, eventually it’s work.

So when my dad made a similar comment as we watched James Brown do the splits on the David Letterman Show about thirteen years ago, I took it as a statement paying respect to James Brown for taking his craft seriously, for being my dad’s age and doing the splits on Letterman, for still getting out there and singing “Cold Sweat” with energy and conviction. I took it the same way when my dad used similar language to describe seeing Elvis in Las Vegas in 1972. And when my dad took my brother to see the Who in 1982 and he came back and said the same thing, I knew what he meant. I doubt the Who touched his life significantly, but the fact of their longevity did make an impression on him. They were still doing it after almost two decades. And they put on a good show. Their job was to entertain and they did their job.

We children of the rock and roll era don’t have much respect for the notion of craft to which my dad’s comment refers. It’s really a pre-rock-and-roll notion, one born in a time when craft was usually a precondition to making a living as a musician. Songwriters wrote songs. Musicians played these songs. There was a lot more live music and bands were bigger. They had big horn sections with intricate arrangements. To make these arrangements work, bands generally worked from sheet music. This practice also facilitated more fluid employment relations. Individual musicians were less tied to particular bands. The “show went on.” If Saxophone A couldn’t show up, you brought in Saxophone B, gave him the music, maybe rehearsed once and played the show.

This still goes on today in at least some segments of the music industry. But in many respects, rock and roll changed all this, because the ethos of rock and roll is hostile to such notions of craft and professionalism, even though this sort of craft and professionalism has always been a part of rock and roll. As an ideology, rock and roll has always been about “anyone can do it” and “raw emotions” expressed in an “authentic” way. So a song’s a little raw. So the guitars are out of tune. Who cares? It’s sincere. It’s honest. It’s what I was feeling. Don’t put you’re standards on me. I can do what I want. It’s rock and roll.

In this ideological framework, craft, in the pre-rock sense, is among the worst evils. It’s about elitism and exclusivity. It’s the end of innocence, the beginning of self-consciousness, the arrival of artifice and insincerity. It’s the hand of “the man” sanitizing the music, white-washing the truth. It’s the world of commerce rushing in and trampling the sacred world of “real” artistic expression. It’s people carrying on after the thrill is gone in order to make a living. It’s people making decisions for business rather than artistic reasons. It’s not very romantic. In short, it’s the everyday life of the real world, the world from which rock and roll is supposed to provide an escape.

In this regard, rock and roll seems to share more with the world of sports than with the musical genres that preceded it. You either make it big or barely make a thing (The NBA vs. the CBA). In addition, rock and roll seems to be viewed as a game that you play, not a job that you do. God forbid you ever think of it as a job (especially out loud). You’re supposed to play it for the love of the game, and feel grateful for the privilege. You’ll work a day job if you have to, in order to play on your own terms. That’s far more honorable than sullying yourself in a cover band playing weddings.

Rock and roll is also like sports in that successful rock and roll musicians aren’t just musicians. They’re “stars.” As a result, we’ve tended to look at successful rock musicians in much the same way we look at successful ballplayers. There’s a tacit agreement: you play the game as well as you can and we’ll give you more money and adulation than most people receive in a life time. But remember that it’s a young man’s game. When the time comes that you’ve lost the spring in your step and you can’t pull the ball down the line anymore, leave the game gracefully and retire or go sell insurance. We don’t want to feel embarrassed for you. Because if we have to see you as you are now, we’ll have to look at ourselves as we are now. We’ll have to face the here and now, as opposed to that fantasy world of the past that your music creates for us, that place where we’re all forever young.

Ace Frehley is the walking embodiment of this phenomenon. In his case, it’s even more pronounced, because he spent the most successful years of his career performing in make-up and a costume, surrounded by a vast array of pyrotechnics. Maybe he looked like a puffy-faced vampire in 1975 too. We never knew, but we could sure see him now in all his middle-aged, burned-out splendor. It wasn’t a pretty sight.

But there’s more to it than that. Even if Ace was as fit as Steven Tyler–the Dorian Grey of Hard Rock–seeing him perform would still engender a complicated mix of emotions. For at some level, seeing Ace is seeing Kiss. And unpacking the cultural significance of Kiss has proven to be far more complicated than anyone ever expected. After all, rock critics and the hipoise always hated Kiss, precisely because Kiss was always about craft. It was crass. It was completely contrived. And in the eyes of the critics, the “philistine masses” ate it up, because they lacked the hermeneutic skills to shed their false consciousness and see the horrible truth about the band. They were too stupid to see through the artifice, to see that there might not be any “real” emotions underlying Kiss’s music, to see that “Art” took a back seat to entertainment.

What the critics missed is that music is a two way emotional street. It isn’t just about a musician bearing his or her “real” soul and the listener bearing witness to the “authenticity” of this experience and absorbing it. It’s about listeners making their own meanings out of the music. At this level, the distinction between “real” emotion and craft is a lot less important. Craft can be a virtue, because craft is a powerful thing. That’s why rock and roll has always been wary of it, even as it tacitly embraces it. Craft is knowledge. It implies an understanding of the ways in which music affects people physically and emotionally and the ability to use music’s power to manipulate people’s emotions and senses. In the case of pop music, it’s the ability to write and record a song that people like, a song that people will pay money for.

On this level Kiss was always a phenomenal success. Whether the band members wrote the songs themselves or brought in song doctors like Desmond Child, someone knew what they were doing and cared about doing it well. Hell, the band might not have even played on the records. And whether the songs expressed “sincere” emotions is anyone’s guess. Maybe they just wanted to make money or be famous. But someone had pride in the product. Sure, it was candy, but for those of us who came of age with Kiss, it tasted pretty good.

We were touched by the band’s craft. It seduced us and made us like the band’s music. And we’ve built emotional attachments to Kiss’s music that are personal to our own experiences. At least for me, these attachments don’t have much to do with the “deep issues” of pain and loss and the contemplation of the artist’s soul. They have to do with being twelve years old and listening to the radio and singing “I want to rock and roll all night and party every day” without really even knowing what the hell these words meant. They were just catchy. They still are. And I don’t want to belittle this experience just because I was twelve years old and lacking the sophisticated interpretive tools possessed by rock critics and my friends’ older siblings. I learned those later. They’ve brought me pleasure and enlightenment. But so has Kiss, a pleasure I’d hate to lose, but can never fully explain.

So as I watched Ace playing up on the stage that night, it was strangely uplifting. “Rocket Ride” felt good. “Back in the New York Groove,” from his solo album, felt good. So did the encore, where he pulled out “Rock and Roll All Night.” Sure it was bittersweet. It was hard not to feel a little sorry for Ace. There was no big arena, no make-up, and no pyrotechnics. Ace was no longer a mega-star. But even knowing how drunk Ace probably was, he did not seem pathetic to me. Ace was working and there was a love and understanding of the craft that came through. He was up on that stage entertaining us, and he acquitted himself quite well. The band sounded good and Ace’s guitar playing was there too. Nobody ever would have confused him with Ritchie Blackmore or Eddie Van Halen. But nobody ever has. So why start now? He played his solos and rocked out in a down right dignified way. Well, as dignified as a person can be who uses the words “fuck,” “fucker,” and “motherfucker” in every sentence. But after all, Ace wouldn’t be doing his job if he didn’t. He’s a free bird. It’s rock and roll, and Ace is a rock and roller.

Sucking in the Seventies: Paul Westerberg, the Replacements, and the Onset of the Ironic Cover Aesthetic in Rock and Roll (It’s Only Rock and Roll But I Like It)

[I wrote this years ago, mostly just to try and understand some stuff that was bouncing around in my head. Moving it over from the Myspace page, so it’s here with other stuff I’ve written. The piece was never formally published. It’s just been bouncing around the web. But the people who’ve read it, seem to like it.

For example, in his book, Let’s Talk About Love: A Journey to the End of Taste, Carl Wilson called it “a 1996 lost classic of rock criticism…”

David Cantwell, author of Merle Haggard: The Running Kind, this great New Yorker piece on Sam Cook’s “A Change is Gonna Come”, and co-author of Heartaches by the Number: Country Music’s 500 Greatest Singles called it “one of the best, smartest, most insightful music pieces I’ve ever read. Period.”

Have look. Maybe you’ll enjoy it too.]

By Jacob London, copyright, 1996. All rights reserved. No commercial use without author’s express written permission

A while back, myFlyer for Replacements Show at Joe's Star Lounge 12/2/1984 local “alternative” radio station began playing a cover version of the Bay City Rollers’ “Saturday Night” by the U.K. band Ned’s Atomic Dustbin. The first time I heard it, I didn’t think about changing the station, even though the Rollers were one of the most critically unhip bands of the 1970s. Instead, I sat back and listened, slightly amused, but mostly taking the whole experience for granted. Such is the state of things now that the practice of “alternative” bands covering “bad” songs from the 1970s has become so commonplace. If it isn’t Ned’s Atomic Dustbin, it’s Seaweed or Smashing Pumpkins doing some Fleetwood Mac song like “Go Your Own Way” or “Landslide.”

Few question the full-on embrace of 1970s popular culture anymore. It’s even got it’s own “American Graffiti” film in Richard Linklater’s “Dazed and Confused.” Linklater’s take on the past is a little more self-conscious and cynical than George Lucas’s vision of the early 1960s in “American Graffiti.” But Linklater’s remembrance of teen life in 1976 remains a warm one, especially in its unselfconsciously reverent use of the period’s music. It pushes all the same buttons as Lucas’s film, although neither Linklater nor his audience would ever completely admit it. For even as the residue of 1970s has reasserted itself in the American cultural life of the 1990s, a lingering tinge of reticence remains, as people continue to adjust to the idea that openly embracing the mainstream culture of the 1970s no longer entails being instantly labeled a loser or a philistine.

Back in the early 1980s, when I was starting college in Ann Arbor, Michigan, things were a lot different. There was plenty of risk involved in embracing the mainstream music of the 1970s, at least among the community of rock and roll hipsters I hung out with. A friend later summarized the stakes very well in a different context: “There’s a lot on the line when you tell other people what kind of music you like; people know they’ll be judged based on what they say. If they give the right answer they’ll be accepted. If they don’t, people may look down on them.” This was true in Ann Arbor during that time–as it has been everywhere I’ve lived since. The rules determining inside and outside were generally unwritten, but they weren’t hard to figure out.

Punk rock was cool. Some New Wave was cool. David Bowie, he was pretty cool (his glam rock was sort of New Wave and Punk before they were invented). Dylan, the Beatles, the Byrds, the Stones, the Who, Motown, and the other classics of 1960s rock, that was cool too, as long as you weren’t too much of a hippie about it. But the mainstream music of the 1970s was not cool. Disco sucked, including George Clinton and his P-Funk allies. Foreigner was not cool. Lynyrd Skynyrd was not cool. Neither were Black Sabbath, Led Zeppelin, Peter Frampton, Foghat, Bad Company, Thin Lizzy, or Alice Cooper. Black Oak Arkansas was not cool. Neither were Head East, R.E.O. Speedwagon, the Michael Stanley Band, the Eagles, Kansas, Styx, nor any of the other music Richard Linklater put in his movie.

In this environment, it is no surprise that my good friend Larry felt compelled to show his allegiance to the clan of the rock and roll hipster by throwing his copy of Led Zeppelin IV against the wall of the University of Illinois dorm room where he was staying during the summer of 1983. I seem to remember trying half-heartedly to convince him not to do it as he raised the record to hurl it.

“You sure you want to do that man,” I said. “A record is a record. You might regret it later.”

“No way man, I’m gonna throw it,” he said, cocking it behind his ear. “I’m ashamed I own this; it sucks. If I hear ‘Stairway to Heaven’ one more time I’m gonna lose my shit. It sucks. ‘Black Dog’ sucks too. It all sucks.” And with that, he whipped the thing at the wall and it shattered into numerous pieces around the room (he told me recently he bought it again on CD a few years ago). We put something like “Armed Forces” by Elvis Costello on the turntable, opened up some cans of Stroh’s beer, and cracked up for a while, completely confident that justice had been done.

Then in the fall of 1984 something happened in Ann Arbor that turned the well ordered world of our little sub-culture upside-down. The Replacements came to town and played “Black Diamond” by Kiss. Undoubtedly, it was not the first such incident nationwide. Nor were the Replacements necessarily the only band at that time playing covers like “Black Diamond.” Nonetheless, in hindsight, Paul Westerberg and his cohorts were perhaps the most important purveyors of this practice.
Continue reading “Sucking in the Seventies: Paul Westerberg, the Replacements, and the Onset of the Ironic Cover Aesthetic in Rock and Roll (It’s Only Rock and Roll But I Like It)”

On the Occassion of Roseann’s 43rd Birthday, Maxwell Tries Wasabi

February 4, 2010 (3:00 am or so)

February in Seattle has a way of turning my circadian rhythms around. So I find myself tired but unable to sleep tonight. This wired fatigue is an interesting place. The mind is quieter and slower. At the same time, a lot of psychic noise disappears, and an unexpected clarity of focus emerges.

Right now, my mind is filled with the taste of Toyoda Sushi and the beauty of the family dinner we had to celebrate my sister-in-law’s 43rd birthday. Maxwell, my nephew, who is in the 2nd grade, tried Wasabi for the first time tonight, tasting it carefully at first, but later asking for maybe just a little bit more to go with his Yellow Tail (evidently also his first raw fish Sushi experience).

As Max was trying the Wasabi, we talked about his cousin Alex’s first Wasabi experience years before, where in an impulsive moment he took a rather big bite and paid the price for it (smoke, as they say, was blowing out his ears). Afterwards, Maxwell asked, only half in jest, whether it was possible for smoke to blow out your ears. And we decided that while we had never personally seen it done, it might be possible, since your ears are connected to your nose and throat.

Then we explained that that phrase was more of a metaphor, and I referenced the Roadrunner cartoons, which Max had never seen, where smoke does sometimes literally blow out of the Coyote’s ears after one of his schemes to catch the Roadrunner has backfired on him. I wondered out loud if this is where that saying came from.

wile-e-coyote

Reflecting in the middle of the night on my dinner conversation with Max conjures up memories of being in Vermont during the summer after I was in 2nd grade. The picture should be blurry, almost 40 years removed, but it remains vivid: Driving out to Vermont from Champaign, Illinois in the Orange Datsun 510 my dad got around that time. Listening to the Five Man Electrical Band sing “Sign, Sign, Everywhere a Sign” on the AM radio in the car as we drove out (Dad really liked that one). Stopping in Northampton, Massachusetts, I think in part, to pick up the keys to the mobile home we would be staying in for the week (it belonged to my parents’ friends the Fitzgeralds, neighbors from when we lived there).

Then we were up there. Vermont. Green. Clean. Serene. Work shoes on, running around in the woods by myself. Fishing off of a small bridge. Listening to the Band’s brown album on the portable 8-track player my dad bought me for my 7th birthday. We didn’t have a lot of different 8-tracks with us. In fact, we might have only had that one tape. And I suspect my folks were getting pretty tired of the Band in that mobile home, which was not so big for 4 people. But it was workable.

That brown album by the Band was the paradigmatic case: the first rock album that was really mine and mattered to me. I suppose I may have already had the experience of playing Revolver by the Beatles to death, developing an early favorite song on the album, but then listening more and finding things in some of the other songs that I hadn’t appreciated earlier on. But that was my parents’ album. This one was mine. So perhaps I was more aware of this process happening with the Band. “Dixie” and “Cripple Creek” were the early favorites, and I didn’t like “Look Out Cleveland” at all. But by the time we got to Vermont that summer, it was starting to grow on me. Little did I know we’d be living in Cleveland 8 years later.

Over the course of that week, I heard that song over and over again. And as I ran around in the woods, singing it to myself over and over again, it took up residence in my brain. In one form or another, it’s been lodged up in there ever since.

So as I write this, on the back end of my sister-in-law’s birthday, that old music still playing in my head, I wonder what sort of vivid moments Maxwell is having right now (and Sylvia too). They are still so small and seemingly unformed. But I know that isn’t really true. For while I may have been small during those days in Vermont, I was not unformed. I can draw a straight line from this moment right now back to that one. For better or worse, there is more continuity in that line than discontinuity.

That little dude in the woods was pretty happy-go-lucky, perhaps more so than this man at the keyboard tonight. But that little dude also thought about a lot of stuff. He was not oblivious to all that was going on. He was still growing and learning, but he could feel his mother’s irritation ebbing and flowing in the cramped confines of the mobile home. And it caused him concern, which would grow more prominent as the years went by, because this was a vacation, and vacations were supposed to be fun. So this unhappiness didn’t quite compute.

But it also didn’t obscure all happy things. For that little boy could still run around in the woods, something he had done very little of up to that moment, and something he has done very little of since. The running. The quiet. The music playing in his little head. Those were all happy things.

I see that process happening in my nephew now. He’s become a serious little dude. He can be silly. He often doesn’t know where the limits are, so his parents need to show him. But he is also taking more and more of it in with each passing day, already more of who he will be than anyone probably comprehends in the moment (including him). But also I suspect, more self-aware than we grown-ups are inclined to acknowledge or appreciate.

I hope the grown-ups at the table tonight get a chance to visit with Max on the occasion of his 43rd birthday and see what he remembers about this night. The Yellow Tail? The Tempura Fried Ice Cream? Or that first taste of Wasabi?

Hattie’s Hoot for Haiti

As long I’m on the subject of Hattie’s Hat, I might as well give a quick shout out to Max, Jeff, Kyla and the other folks at Hattie’s Hat for putting on such great event there tonight.

Jeff and Rusty at the Hattie's Hoot for Haiti
Jeff and Rusty at the Hattie's Hoot for Haiti

In my post the other day, I talked about Ballard and how the Senior Circuit seemed like it was increasingly fighting an uphill struggle for survival against the changes going on in the neighborhood. But I must say, tonight was that older Ballard scene at its finest. Tons of great musicians playing a few songs each in the back room of the bar, Rusty Urie spinning vinyl in the front. Joanna Hoyt Heidi Park, and their friends selling raffle tickets. It looks like they had raised over $3000 for Red Cross assistance to the victims of the hurricane.

Sadly, I don’t have any pictures. But I will say that Fred Speakman brought the house down with an only somewhat comical medley of “Aqualung” and “Suite for Judy Blue Eyes.”

Hattie’s had started to feel a little moribund that last 4-5 years, but it seems like a little reboot may be in progress. That’s good to see, as it is a very long running establishment and deserves to keep going strong.

The Ruining Element

A couple of Fridays ago, my sweetie and I headed out to the Ballard neighborhood here in Seattle. To get there, we had to traverse the western edge of the Fremont neighborhood.

As we turned the corner and headed west down Leary away from Fremont, I noticed a group of four women on the corner of 39th and Leary headed east towards Fremont. They were dressed up like they were getting ready to hit a dance club of some sort.

Perhaps you are familiar with the look: high heels, tight low slung jeans, and a sheer top that shows off what I’ve heard referred to as “the Muffin Top.” I guess it might be considered an urban look, in the hip hop sense. But I associate it more with a bridge and tunnel, Jersey Shore, suburban archetype.

When I saw those folks, the following thought immediately popped into my head: “the Ruining Element.” For Fremont did not used to be a place where urban styled, Jersey Shore wannabes hung out. It had more of a funky hippie feeling to it, the last vestiges of which still survive in the a large statue of Vladimir Lenin by the Taco Del Mar and the annual Solstice Parade, with its crazy floats and naked bike riders. But little by little over the last 15 years, that aesthetic has been developed out of Fremont, replaced by one that is more popular with people like the ladies above. Continue reading “The Ruining Element”

The Allure of Air Power

During the early days of the first Iraq War, a video seemed to run continuously on television. In this video, a jet fighter launches a smart bomb. Moments later, it hits a ground target the size of a doorway, as the audio backing track explodes with the celebratory sounds of the American pilots and ground crew.

The scene in the video was some high order, whiz-bang stuff, offering, as it did, the tantalizing possibility that America’s future was one of remote control wars waged mostly from the air, with few, if any, casualties on the ground. Continue reading “The Allure of Air Power”

In school, if you’re right 60% of the time you’re a failure. In the music business, if you’re right 60% of the time, you’re a genius (unless you’re starting an indie label).

This entry is part 11 of 12 in the series Navigating In Fog: Thoughts on the Music Business

It’s true. Picking winners in the music business is a lot like hitting major league pitching: Most people strike out a lot. For every band on a major label that succeeds, a far greater number fail. This means that the A & R staff of most labels spend most of their time failing. So if you ever meet one of those rare individuals (and they do exist) who seem to pick winners more than half the time, bow down in front of them. In music business terms, this person is a genius. And if you happen to be one of those people, well take a bow. You are a genius.

There’s only one exception to this rule. If you run a small independent business, like an Indie record label, you don’t have the luxury of failing so often, because a multi-national corporation with huge cash reserves does not own you. So you have to be more careful. If you only have one band on your label and it fails, you can survive such a failure if you’ve been smart with your money and structured your project so that all the costs are properly scaled (insert reference).

But once you start juggling more than one project at a time, things get much more complicated really quickly. So growing an indie music business is a perilous game. If you have any success at all initially (and even sometimes if you don’t), the temptation to expand quickly is ever present. But if you haven’t given serious thought to how this growth will be managed and created budgets that accurately address the contingencies involved, it won’t take too many failures to kill the business.

So unless, you’ve got a personal fortune and your business is actually more of an art project, it’s best to remember that small is beautiful, especially at the beginning of a venture. As I said above, failure is common throughout the music business food chain. It’s as likely to happen to a big company as a small one. And as often as not, while the underlying lessons it has to teach may not be that different up and down the food chain, the scale of the damage may vary quite radically. So if it’s almost preordained that you’re going to have some failures and learn some hard lessons, why not try to keep your first failures small? It’s a long game. There’s no reason to risk mortally wounding yourself before you’ve barely made it out of the starting gate.