Sucking in the Seventies: Paul Westerberg, the Replacements, and the Onset of the Ironic Cover Aesthetic in Rock and Roll (It’s Only Rock and Roll But I Like It)

[I wrote this years ago, mostly just to try and understand some stuff that was bouncing around in my head. Moving it over from the Myspace page, so it’s here with other stuff I’ve written. The piece was never formally published. It’s just been bouncing around the web. But the people who’ve read it, seem to like it.

For example, in his book, Let’s Talk About Love: A Journey to the End of Taste, Carl Wilson called it “a 1996 lost classic of rock criticism…”

David Cantwell, author of Merle Haggard: The Running Kind, this great New Yorker piece on Sam Cook’s “A Change is Gonna Come”, and co-author of Heartaches by the Number: Country Music’s 500 Greatest Singles called it “one of the best, smartest, most insightful music pieces I’ve ever read. Period.”

Have look. Maybe you’ll enjoy it too.]

By Jacob London, copyright, 1996. All rights reserved. No commercial use without author’s express written permission

A while back, myFlyer for Replacements Show at Joe's Star Lounge 12/2/1984 local “alternative” radio station began playing a cover version of the Bay City Rollers’ “Saturday Night” by the U.K. band Ned’s Atomic Dustbin. The first time I heard it, I didn’t think about changing the station, even though the Rollers were one of the most critically unhip bands of the 1970s. Instead, I sat back and listened, slightly amused, but mostly taking the whole experience for granted. Such is the state of things now that the practice of “alternative” bands covering “bad” songs from the 1970s has become so commonplace. If it isn’t Ned’s Atomic Dustbin, it’s Seaweed or Smashing Pumpkins doing some Fleetwood Mac song like “Go Your Own Way” or “Landslide.”

Few question the full-on embrace of 1970s popular culture anymore. It’s even got it’s own “American Graffiti” film in Richard Linklater’s “Dazed and Confused.” Linklater’s take on the past is a little more self-conscious and cynical than George Lucas’s vision of the early 1960s in “American Graffiti.” But Linklater’s remembrance of teen life in 1976 remains a warm one, especially in its unselfconsciously reverent use of the period’s music. It pushes all the same buttons as Lucas’s film, although neither Linklater nor his audience would ever completely admit it. For even as the residue of 1970s has reasserted itself in the American cultural life of the 1990s, a lingering tinge of reticence remains, as people continue to adjust to the idea that openly embracing the mainstream culture of the 1970s no longer entails being instantly labeled a loser or a philistine.

Back in the early 1980s, when I was starting college in Ann Arbor, Michigan, things were a lot different. There was plenty of risk involved in embracing the mainstream music of the 1970s, at least among the community of rock and roll hipsters I hung out with. A friend later summarized the stakes very well in a different context: “There’s a lot on the line when you tell other people what kind of music you like; people know they’ll be judged based on what they say. If they give the right answer they’ll be accepted. If they don’t, people may look down on them.” This was true in Ann Arbor during that time–as it has been everywhere I’ve lived since. The rules determining inside and outside were generally unwritten, but they weren’t hard to figure out.

Punk rock was cool. Some New Wave was cool. David Bowie, he was pretty cool (his glam rock was sort of New Wave and Punk before they were invented). Dylan, the Beatles, the Byrds, the Stones, the Who, Motown, and the other classics of 1960s rock, that was cool too, as long as you weren’t too much of a hippie about it. But the mainstream music of the 1970s was not cool. Disco sucked, including George Clinton and his P-Funk allies. Foreigner was not cool. Lynyrd Skynyrd was not cool. Neither were Black Sabbath, Led Zeppelin, Peter Frampton, Foghat, Bad Company, Thin Lizzy, or Alice Cooper. Black Oak Arkansas was not cool. Neither were Head East, R.E.O. Speedwagon, the Michael Stanley Band, the Eagles, Kansas, Styx, nor any of the other music Richard Linklater put in his movie.

In this environment, it is no surprise that my good friend Larry felt compelled to show his allegiance to the clan of the rock and roll hipster by throwing his copy of Led Zeppelin IV against the wall of the University of Illinois dorm room where he was staying during the summer of 1983. I seem to remember trying half-heartedly to convince him not to do it as he raised the record to hurl it.

“You sure you want to do that man,” I said. “A record is a record. You might regret it later.”

“No way man, I’m gonna throw it,” he said, cocking it behind his ear. “I’m ashamed I own this; it sucks. If I hear ‘Stairway to Heaven’ one more time I’m gonna lose my shit. It sucks. ‘Black Dog’ sucks too. It all sucks.” And with that, he whipped the thing at the wall and it shattered into numerous pieces around the room (he told me recently he bought it again on CD a few years ago). We put something like “Armed Forces” by Elvis Costello on the turntable, opened up some cans of Stroh’s beer, and cracked up for a while, completely confident that justice had been done.

Then in the fall of 1984 something happened in Ann Arbor that turned the well ordered world of our little sub-culture upside-down. The Replacements came to town and played “Black Diamond” by Kiss. Undoubtedly, it was not the first such incident nationwide. Nor were the Replacements necessarily the only band at that time playing covers like “Black Diamond.” Nonetheless, in hindsight, Paul Westerberg and his cohorts were perhaps the most important purveyors of this practice.
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